The simple answer is that it’s a premium vodka at a bargain-shelf price. But part of Tito’s appeal is its back story. Tito’s the brand has made shrewd and effective use of Tito the founderhow he went into debt with 19 credit cards, how he slept in his still shack with a pack of stray dogs, and how he made his vodka by hand. “Among the things that drives a brand is the back story, and Tito’s has capitalized on that,” Shapiro said. “Good guy makes it big after suffering. The entrepreneurial spirit. The Horatio Alger story. Don’t we love that?” The claim of “handmade” has gotten Tito’s into a bind as the brand has grown. These days, a colony of industrial stills cranks out some 3 million cases a year, and in 2014 Tito’s got slapped with two lawsuits alleging that the hooch can’t possibly be made by hand anymore.
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Caimi, who is also Assistant Professor at the School of Medicine. “For lymphoma patients at risk for clotting and those over age 75, we are better able to provide targeted therapies to improve long-term outcomes.” Additional information on UH Seidman Cancer Center/ School of Medicine Presentations: Abstract #1146 Rethinking Risk-Benefit Assessment for Phase I Multiple Myeloma Trials Monday, December 5, 2016: 5:45 PM Authors: Akiva Diamond, MD, Sabarish Ram Ayyappan, MBBS, Raisa Pinto, MD, Ehsan Malek, MD, Ben K. Tomlinson, MD, Leland Metheny, MD, Brenda Cooper, MD, Stanton Gerson, MD, Hillard Lazarus, MD, Marcos De Lima, MD and Paolo F. Caimi, MD. ### About University Hospitals Founded in 1866, University Hospitals serves the needs of over 1 million patients per year through an integrated network of 18 hospitals, more than 40 outpatient health centers and 200 physician offices in 15 counties throughout northern Ohio. pop over to this web-siteThe system’s flagship academic medical center, University Hospitals Cleveland Medical Center, located on a 35-acre campus in Cleveland’s University Circle, is affiliated with Case Western Reserve University School of Medicine. The main campus also includes University Hospitals Rainbow Babies & Children’s Hospital, ranked among the top children’s hospitals in the nation; University Hospitals MacDonald Women’s Hospital, Ohio’s only hospital for women; and University Hospitals Seidman Cancer Center, part of the NCI-designated Case Comprehensive Cancer Center. UH is home to some of the most prestigious clinical and research programs in the nation, including cancer, pediatrics, women’s health, orthopedics, radiology, neuroscience, cardiology and cardiovascular surgery, digestive health, dermatology, transplantation and urology. UH Cleveland Medical Center is perennially among the highest performers in national ranking surveys, including “America’s Best Hospitals” from U.S. News & World Report.
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